The Carnegie Group produces the highest quality video, live and written content including for our clients’ websites, social media and print publications, blogs, television and radio broadcasts, Internet news channels, podcasts, and live events.
As actual experts in the fields of real estate, finance, legal and healthcare, The Carnegie Group produces the highest quality video, live and written content including for our clients’ websites, social media and print publications, advocacy and “calls to action,” blogs, television and radio broadcasts, Internet news channels, podcasts, and live events.
The Internet is littered with “content” providers, however, the vast majority are generic writers and videographers. You’ll find them working as freelancers, inside advertising and public relations agencies and at technology delivery and service providers, including the many video streaming, webcast and website design companies holding themselves out as content providers in order to capitalize on what they view as one more revenue stream. Regardless of where they reside, generic content providers, by definition, lack high level subject matter expertise in any particular area. Instead, they rely on clients – consuming significant staff time – or embark on the minimum possible research, merely recycling what they find, directly or indirectly at the client’s expense. The result is always generic content.
As leaders in the real estate, finance, legal and healthcare industries, our clients require a higher level of more sophisticated content. Their audiences expect timely, highly relevant information, uniquely original perspectives, thought leadership, subject matter expertise that is simply not possible from generic content providers. The Carnegie Group hits the proverbial ground running, delivering in-depth knowledge in our areas of expertise including the relevant history, culture, dynamics, economics, regulatory environment, politics and policy perspectives coupled with the highest quality live and on camera talent, writers and videographers – provided by The Carnegie Group Members in those professions – all precisely geared to our clients’ audience, and always on time and on budget.
Our clients also recognize the benefit of highly qualified independent third party validation The Carnegie Group delivers vis-à-vis our renowned industry expert Members. Our clients know that their organization has far more credibility with their audience when The Carnegie Group expert Members endorse their organization than when their organization endorses itself.
The Carnegie Group’s content clients include financial institutions, government agencies, trade associations and Fortune 500 corporations.
The Carnegie Group also independently produces a wide variety of content-relevant written and broadcast quality video presentations, packages, public services announcements, and video news releases, including for educational purposes, training, local and national news syndication. We handle production and package editing assignments featuring content in an array of contexts that enable our clients to target, engage, and educate their staff, customers, strategic partners, investors, vendors, and centers of influence.
In addition, our clients occasionally elect to make the work we do for them available after the fact for purposes of the public good. Accordingly, many of The Carnegie Group projects, content, videos, white papers, research, and surveys are available in hard copy print or digital electronic format for use by educational institutions. In most cases, we will provide copies free of charge for registered full-time students’ use in connection with accredited college and university coursework.
Clients hire The Carnegie Group Members to produce Content for in many core applications including:
- Social Media
- Print Publications
- Internet News
- Calls to Action
- Live Events